Blog post

Summer Nostalgia: A Collection Built for Real Life

Just over a year ago we sat around a kitchen table with an idea and no clue how to make it happen. No team. No big budget. No shortcuts. Just the three of us Harry George and Tom figuring it out piece by piece.

Our first drop taught us a lot. It sold well but more than anything it showed us what we needed to learn. Timing. Planning. All the behind the scenes work no one ever sees. Every late night design session supplier call and box packed by hand has shaped where we are now.

And now we are here. Our second collection Summer Nostalgia.

What Summer Nostalgia Is About

From the start we said this brand is for you. We are not here to hide behind a perfect facade. Running a clothing brand is not always smooth but that is exactly why we wanted to show it all. The real journey.

This collection takes inspiration from timeless pieces. The Cuban shirt and the workwear shirt. Staples that have been worn for decades reworked in our way for the summer of now. Simple. Versatile. Easy to throw on and built to be lived in.

It is designed for moments that make summer what it is.

After work pints that turn into late nights.

Festival weekends where the sun hits different.

Pizza in the park with your mates.

Beer gardens when it is warm enough to stay out until closing.

It is not overthought or overdesigned. It is what we want to wear and what we know you will want to wear too.

For You From Us

Everything we do comes back to this. A collection for you from us. Every piece has been sourced sampled and packed by hand. No big teams. No outsourcing the hard parts. Just us learning improving and building something real.

Summer Nostalgia is not just our second drop. It is the start of where we are going. The winter collection is already in motion and we are planning more ways to bring this community together beyond just clothing.

We said we would show you everything. So here it is. The process the lessons the wins and what is next.

From Harry George and Tom