Blog post
'Memory 1'
Just over a year ago we sat around a kitchen table with an idea and no clue how to make it happen. No team. No big budget. No shortcuts. Just the three of us Harry George and Tom figuring it out piece by piece.
Our first drop taught us a lot. It sold well but more than anything it showed us what we needed to learn. Timing. Planning. All the behind the scenes work no one ever sees. Every late night design session supplier call and box packed by hand has shaped where we are now.
What 'Memory 1' is all about.
There’s a moment that only happens in proper pubs. You walk in, the door shuts, and everything pauses for half a second. Eyes up. Quick assessment. Then life carries on.
You’re not from round here.
Memory 1 is our first drop built around that feeling — not hostile, not welcoming either. Just that quiet British test of whether you’re a stranger, a regular, or someone who might become one.
The pieces pull from old signage, worn lettering, back rooms and familiar phrases — pub culture without the polish. Understated, observant, slightly tongue-in-cheek.
Memory 1 doesn’t shout. It just sits there and lets you decide if you’re staying.
Summer Blog
Winter Update — Lost Lovers
We’ve been away for a while… welcome back.
Over the last few months, we’ve been working behind the scenes to bring you new products, and first of all, thank you so much for the love on the knit restock. You guys really showed up for that one, and we’re honestly over the moon that you love them as much as we do.
Here’s what we’ve been up to.
For our next drop, we’ve been focused on finding the perfect balance between elegance and street. That journey led us back to something we’ve always felt defines Lost Lovers the most — our Lost Lovers script embroidery. We first mocked this up around eight months ago, and bringing it back just felt right. You’ll see it reintroduced across two hoodies and a long sleeve, including our very first waffle long sleeve, which we’re seriously excited about.
We’ve also reinvented our caps. Honestly? We nailed the first version… then tried to change the hat size and got it really wrong. Since then, we’ve spent months resizing, refining, and getting the fit exactly where it needs to be. The result is a cap we’re proud of, finished with our new signature ‘LOVERS’ chain stitch and a fresh ‘LL’ script.
Alongside that, we’re introducing an LL logo beanie — let us know what you think.
The knits are back again too, this time in a new navy colourway. You guys loved them, so we wanted to give you something new while keeping what works.
Beyond product, we’ve been busy collaborating and building Lost Lovers into something bigger than just clothing. This year, we want to spend time with you — at events, across the UK, and in real life. Lost Lovers isn’t just about what you wear, it’s about all of you who support it.
Enjoy the clothes.
We’ll see you very soon.
Harry, George & Tom